In this module of fbmsystem we are gonna learn about pages(fan page community page etc ). Most of the people only aware of the pages of any brand or product, they only need to click on “like” button to get updates about these products brand. Pages and groups are almost same however, you want to know about where the actual money on facebook, well pages where is at. Pages are the latest version of what used to be said fanpages . facebook allows you to promote your business here or anything you want.so we have a freedom to be very creative here. And this is required you to build your own strategy so we have to gather all the notes, do our own research so that we can build our business here. In these pages we can get any kind of information, we can share video, or update our status. We can give information in the form of text, video, images etc. just like you see in this community page, they have videos, applications, images and so on.
The best way to create fanpage is just go on the search menu and write “create page” so facebook itself provides you a suggestion,you need to click on that. Now you can see a page that has been opened on our screens. Fanpages are classified in different categories and you can see the first category is about our business, we have to fill up the required info about our business here like name address, postal code etc and 2nd category is for company, organization or institute, other is about any brand or product and this one is for artist, band music etc entertainment is a option where you can make any kind of page related to any topic and in the last its cause and community. we are gonna make two different pages here, one is brand/product and 2nd is entertainment. We are here promoting a brand so its about applications like we are promoting here applications of iphone. Now in the very next box we will give the name of our product. we are actually making two pages here or in this category I am writing unseen iphone apps now click on I agree to “get stared”. Now the second page we are going to make is entertainment to grab more and more traffic. This page is related to iphone games etc so if anyone will search any info on google they will defiantly see this page somehow. Now we have to choose category related to our theme, if we don’t find such category , we can choose magazine as an alternate. Ok now whats should be the name of this page? Obviously we need to be little creative here as we cant write just the name of our product but along with that we have to add some catchy words just like I wrote unseen iphone apps in brand or product page here i am writing “iphone info corner” now people knows that this page is about iphone. We have to update info on daily basis through texts, images videos etc.
While making a fanpage we have to go through somemore steps just like making a new account on facebook. In this step we have to upload any image. We can find images related to our product on google. I have already an image of iphone which I am gonna upload right away . click on upload from computer. Now the picture has been uploaded. In this very next step we have to add description here which I have already prepared on notepad. We only need to copy paste it in description box. While giving description we have to be very careful because this is the info which can attract people and they can join our page. Now if you have any webpage, website etc you can give that link here. I’ll give the link of my community page later but you cant move towards another step without giving the link of any website so I am giving the link of this iphone page to move on. We can also change this link when we will start having some visitors. This is the full view of our fanpage where fisrt you can see admin panel, this is about our notification setting, you can see messeges here, who likes your page , insights is the option which is giving you the complete info about your page. we can see the info about the people who likes our page by clicking “insights”. Now we have to invite friends. We can suggest this page to people who are already in this profile. We can also invite people by email. If we have email address of any of our friend, we can give invitation through that. just click on invite email and now we can see few option here. Just pick one source from hotmail, yahoo, gmail etc and send email right away. Ok so we have already uploaded our profile picture here but still we have to upload cover picture. Click on add a cover button and upload from your desktop. It will make our profile look good, more attractive and catchy. Now drag your image into correct position to give it a complete look and press “save change” button.
We can also give info related to our product, news updates etc so that visitor wont find this page blank. People shouldn’t have this feeling that the page is under construction. Fill as much info as you can and make sure whoever visits this page, wont leave without pressing “like” button. Here we are giving some info in this status box which I have already searched. Always give info which is relevant to your product. this is our entertainment page, we have to grab more and more traffic here than we will be able to divert them towards our product page. Now we can upload any photo from here. You can upload a single picture or if you have a bundle of photos you can make a album as well. We have uploaded a funny image here with some text. If any visitor will open this page, he/she will not find it blank. Lets see some more menu of this page. Now press “admin panel” here. Ok this is the panel which can be operated by admin only. Lets start from “your setting”, we can see the first option here which is about notification setting, if you want to get notification when any of your visitor will do any activity on your page. Just mark on check or uncheck it. Now the second option is about notifications as well. Just do your settings according to your need and press “save changes”.
Moving on , we can see “page management”. The first thing is “page visibility”, here we have to mark check on “publish page” so that the page will be publish and everyone will be able to see our page. Next option is “country restriction”, if we want to restrict any country just type a name and people from that country wouldn’t be able to find this page not even on search engine. Here on “age restriction” you can restrict people who cannot join your page. Obviously it depends on our product. our product is iphone and people who are above 17 can use iphone so we can select “17 and over” here but we will select 13+ to grab more traffic. Next option is post ability like who can post on our page, who can upload images on our page, post visibility etc . tagging is very useful option, like we can also tag people on images, texts etc. now you can see “moderation blocklist”. Sometimes people use to write slang words on our pages so to get rid of that , we can write those words on moderation blocklist so that those words wont be appear on our page , we can also set its profanity on strong, medium none etc.
Now we have to give some basic information in which the first option is categoty. In this we have to select what this page is about? When we select that, we have to fill its sub-category as well. “Official page”, here we have to give the url of our website. url of our page is very important, usually people search a page like this (www.facebook.com/iphone). So we have to write the name of our page. But before that make sure that your account has been already verified from your mobile number. You can see here “before you can set your username, you need to verify your account. Press continue and now facebook is asking you to give your mobile number, and when you will enter your mobile number, you will receive a sms from facebook which contains a code, you only need to enter that code here. You can also set this on “turn on texts notification” to receive every single activity happened on your page. We will hidden our number here just to get rid of wrong calls and texts. Now press save settings. Now we can write our page name here like I am writing iphone info corner. Check availability, this name is not available so we have to remove dash from here. Iphoneinfocorner is available so we can select this name.just press confirm now. You can see a success note here click ok and your username has been confirmed . so this was a very simple way to setup our page. We can also use tinyurl.com here as well just like we used in group video.
We can also install different tabs here , like you can only see a tab of photos here. Usually we see different tabs “welcome” tab, suggestion tab, latest info tab etc. so we will also highlight that how we can install those tabs. We can see here a page of “technology updates” and they have few tabs like photos, likes, invite your friends, latest tech info. Now we are gonna open tab of invite friends. Just click on that and now we can invite anyone or we can suggest this page as well. Now lets check out what kind of info they are providing in “latest update” tab. As we can see that they have provided info about the prices of iphone in Pakistan. This is very useful information. Well this kind of information can increase traffic on your page and this can be helpful in selling of your product as an affiliate.
So now I am gonna tell you how you can install applications here . first of all we need to give the name of that specific application in that search box. I wanna install iframe so just write its name. now we can see after clicking on that ,they opened a page for us. Read that carefully and click on “install app” button. When you click on that button, your application will be installed. Every application contains customized options. Now we have to select facebook fanpage. We have already a fan page so we will select that and press “add page tab”. Now we can see so many different pages here which might confuse us. We can give any text or html here . its depend on us how we want our application. we cannot touch this option. We can also upload an image here. After filling this info pree submit . we can see in other apps, they are providing few apps like add a link, contact form ( we can add contact form so people can directly contact us).only for likers is another application which we are gonna select. Just click on that to install that app. Now press “go to app”. Our page “iphone info corner” has been already select so we only need to click “allow” to allow that on our page. Now it is again asking about our page so we will confirm that.press “add page tab” to confirm. 25:32 min.
Install any application which you think, can help you in promoting your product. now if we preview our page we can see our cover photo, display photo, and tabs which we installed. The most important thing which we have to keep in mind and which is important for our group as well as fan or community pages that we will not directly ask people to buy our product. we cant talk about the sell of our product here. Try to make another page related to your product to divert more traffic on your page. As we already knows that we have to make two pages one is related to our product and other which can grab attention of people towards our product “entertainment page”. We have already learned that how to make entertainment page, how to maintain our page. We have to share info related to our product which can entertain our visitors. Do search different kind of info about your product from search engine and share them on your page on daily basis. We can also share videos. Download videos from metacafe, youtube dailymotion etc and upload them on your page. We have to share our brand/product link on our entertainment page. Now we can see another option here right after basic info which is profile picture, we can change this picture anytime we want,just browse another interesting picture from here and upload that. Moving on, feature menu, you can use this feature menu if you like pages other than iphone info corner. Its mentioned here that “you havnt like pages as iphone info corner”, ok “as iphone corner” means we havnt like any page while accessing this iphone info corner. Now we tto to join some other pages here. Lets type apple in search box. Obviously apple is related to iphone. So what we can do is just press “like” button to get connect with this page . we’ll receive every info which apple will provide on its page. We can also connect this page with our page to update our visitors. We will give the link of this page on “features likes” option so apple inc will come to know that there is another page as well related to their product. we can see the recommendation section here. Every page have this recommendation section, now whatever I do on my page which is related to this apple inc, it will start appearing on their recommendation section. This is how we can get more visitors and This is how we can build better relationship with apple. I have already liked a page now I can use this feature menu. Just click on “add features likes”. Now you can see the page which I have just liked, mark your check here and press “save”. We can see now they are showing a feature which we have saved. We can add 4 more features likes on our page. We can also add admin here just like we add features. Mark your check and press save. This is how our visitor will get the info about admin of this page. This can help us in getting more visitors. Next is resources, in this option facebook itself providing us some suggestions which we can read. We can different options here in “connect with people” like advertise on facebook, select a username(very important option) “use social plugin”, we can also connect this page with twitter. These are very important options for us . now in “additional sources” facebook has suggested some very important info which we should read to get help. Now we have to set the username of our profile just like we did for our fanpage. We have already made a url of our fanpage, we can do the same for our profile. But we can see a little problem here, we have to get more fans in our profile before setting up username. So now we are not able to set our username, we need more traffic here. Have a look on next option which is “admin’s role”. If we have friends in our profile, we can handover this page to them, like we can choose an admin from our friends list but this will need their permission. Just type the name of the person and click save or you can write the email address as well, depends on you. Now we are asking to give password here, just type your password to confirm. But we can see a note here which is saying that “we can only make admin to those who already like this page”. You can choose the post of that person from manager, content creator, advertiser, moderator, insights analyst. We we choose manager it means that the person is 100% able to access this page. They can do anything with this page, they can also delete it or they can delete the visitors etc. content creator are those who can only set status on your page, nothing more than that. Always choose the person whos trustworthy. Next option is “apps”. Now you can see the applications here which we have already installed.like iframes, only for likers, events, notes, videos etc. videos, notes, events and photos are default and the rest are those which we have installed. Next is “mobile”. This is very important option. if we have mobile like blackberry, android or if we have iphone than we can send any picture or any info on this email address. This will upload images, data whatever right on our profile. They also give info about how we can connect with iphone, we have to read it. Moving on we can see “insights”. This is very important option for admin. Like I already mentioned that we can get every info about our are gonna have a look on this option. we can see here that we have only one friend in our page, once we get more than 30 fans we will be able to access this. Now we have to see a page which which already got some like to briefly see how insights works. Like we have already made a “technology” page. Now we can see here the option of insights which contains “your post” indicated with purple colour. This graph is telling you the time and date of your posts. “talking about this” tells us the responses which we are getting form our posts. “reach” is telling us about the people who join our page in different time duration. Insights basically gives us every info about our page.
So this was a complete and brief information about pages, now we know that how we can make pages, how we can maintain pages etc. hope this video will be helpful for you.